2018 seems to have been a good year for Huawei. The Chinese smartphone manufacturer reported that their shipment of smartphones had exceeded 200 million units. This was a new record for the company, who attributed the success to both their consumers and partners around the world and also the strength of their smartphones. These include the Huawei P20 series, Mate 20 series, Honor 10 and Nova series.
Over the last 8 years, Huawei’s smartphone shipments have gone up from 3 million units in 2010 to 200 million units in 2018. Do the math and you see that that is a 66x growth. In fact, the company went from being “just another smartphone brand” to being ranked amongst the top 3 players globally. In Q2 and Q3 of 2018, Huawei also became the world’s second-largest smartphone manufacturer, with a global market share of 14.6%.
Currently, Huawei smartphones are being used by more than 500 million consumers across 170 countries. According to a report by IPSOS, one of the industry’s leading third-party research institutions, Huawei’s brand image has already placed itself in association with the idea that it keeps on progressing and has strong innovation ability and trustworthiness in the eyes of its global consumer base.
Huawei Consumer BG CEO Richard Yu stated: “Looking to the future, Huawei’s consumer business will focus on the core concept of ‘consumer-centric’, and will dare to keep innovating, and make every effort to become a pioneer and leader in the next wave of the smartphone revolution, as well as constantly create new value for consumers, let our consumers better enjoy their lives, and truly make Huawei a brand that is beloved by consumers the world over.”