Mobitel is all set to partner up with Thuru, one of the 10 finalists of Sri Lanka’s first-ever innovation and entrepreneurship-based tech reality TV show Kotiyak Vatina Adahasak. The partnership is part of Mobitel’s strategy to launch sustainable products and services.

What is Thuru?

Thuru Mithuru

Thuru is a gamified approach to encourage the planting of trees (Image Credits: Twitter)

Thuru is essentially a gamified platform for planting trees. Once a user plants a tree, he/she can upload images of the tree along with details of the tree. Users then gain points based on how well the sapling is growing and tag all the trees that they have planted. As they earn points, they will climb their way up on the leaderboard, beating their friends.

Enter Thuru Mithuru

Thuru Mithuru is the collaborative effort between Mobitel and Thuru. Launched at Techno 2018 Mobitel will provide technical consultation to Thuru in the domains of NBIoT, Blockchain, and Artificial Intelligence to make the system futuristic and intelligent. Mobitel is partnering with Thuru’s intriguing digital reforestation innovation startup, firstly by being the technology and communication partner for Thuru and secondly, to co-innovate with them to introduce many services and features with newest technology trends to make this initiative a game-changer.

Thuru Mithuru

The sapling being presented to, Hon. Patali Champika Ranawaka – Minister of Megapolis and Western Development by Mr. P.G. Kumarasinghe Sirisena – Chairman, Sri Lanka Telecom and Mobitel and Mr. Hasanka Padukka – Co-founder and COO, Thuru. Also present were Mr. Nalin Perera – CEO, Mobitel, Mr. Heminda Jayaweera – Co-founder and CEO, Thuru and Mr. Priyantha Ferdinandez, COO, Sri Lanka Telecom.

Along with the campaign there will be a data offer for Thuru users from Mobitel. Those who join the Thuru platform and plant trees will be rewarded with Green Bytes in the form of free mobile data from Mobitel. In addition, Mobitel plans to further develop Thuru Mithuru by conducting a reforestation drive targeting the entire country and plans to reveal details in due course of time.

You can click here to download Thuru for Android and click here to download it for iOS. In addition, you can click here to check out the Thuru website.

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