Singer (Sri Lanka) PLC together with Sony International, launched Sony’s OLED and 4K HDR Television Series along with the MASTER series: A9F and Z9F Television series at an exclusive event held at the Shangri-La Hotel, Colombo recently.
What’s new with the TVs?
The new television series is designed to deliver enhanced contrast, color and clarity. The A8F and X9000F series are the newest options to enjoy refined 4K HDR picture quality thanks to Sony’s proprietary innovations. The new A8F series inherits Sony’s unique 4K HDR picture processor-X1 Extreme and the Acoustic Surface technology as well. This provides high visual quality and equally high-fidelity sound as well.
In parallel, Sony has expanded the TV line-up to meet the increasing customer demands for a wider variety of large screen premium 4K HDR televisions. The new X9000F series, equipped with the X1 Extreme processor, will be available in 85’’, 75’’, 65’’, 55’’ and 49’’ class.
Both the A8F and the X9000F series will support Dolby Vision, the HDR format from Dolby Laboratories. It creates an even more immersive, engaging cinematic experience with striking highlights, deeper darks, and vibrant colors.
A Masterclass TV lineup is unveiled
In addition, Sony and Singer also launched the new A9F and Z9F series as the Master Series. The Master series is a name Sony used exclusively for its highest picture quality TV models. Having developed and followed a very strict set of product evaluation criteria by its most experienced picture quality engineers, Sony is confident the flagship MASTER Series delivers the highest quality picture possible in a home setting. From 4K film, video and still cameras, to game consoles, mobile phones and televisions like the MASTER Series, Sony is the only consumer electronics manufacturer capable of providing 4K solutions to consumers “from the lens to the living room”.
Both the A9F and Z9F MASTER Series models come equipped with a newly developed, next-generation Picture Processor X1 Ultimate. The X1 Ultimate Picture Processor can intelligently detect and analyze each object in the picture through Sony’s new Object-based Super Resolution for exceptional accuracy and detail. Using Android TV Hands-free Voice Search function on both the Android 8.0 Oreo-equipped A9F and Z9F will be even easier to browse through channels and functions. Both models have built-in microphones that allow you to simply speak to the TV to find what you quickly want, or ask it to play TV shows, movies, and more. With Android TV Hands-free Voice Search, there’s no more complicated navigation or tiresome typing necessary.
Expressing his views, Asoka Pieris– Group CEO of Singer Sri Lanka PLC stated, “We at Singer are delighted to present the best in products, service and experience to our customers. These state-of-the-art Sony Televisions will bring the most innovative technological features to Sri Lankan homes and enrich their lifestyles”.
Justin Wong (Branch Head) of Sony International (Singapore) Ltd – Sri Lanka Representative Office said, “Sony is privileged to introduce to Sri Lanka a gamut of world-class innovations which would provide an enhanced user experience. As an international brand, we focus on delivering best in class solutions that help our customers to own and relish high quality products”.