Looking for a new job? Well, if you would rather not go through a multitude of newspapers, you can always refer to the Internet. A web platform that excels at connecting the ideal employee to their dream job is XpressJobs.lk.

XpressJobs.lk’s role in the Sri Lankan job market

As a tech-based recruitment company, one of XpressJobs’s primary roles is to see why there are gaps in the labor market and how to fill them. The company has taken a number of initiatives to streamline the recruitment process for companies.

These include a CV-less application system, filtering systems, SMS interview selection, video job advertisements. “Young people don’t read newspapers, so a traditional paper adv might not gain enough exposure. This is why we need other digital means of reaching out to them,” explains Dr. Oshadie Korale – Chief Operating Officer of XpressJobs.lk.

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Because young people don’t read newspapers, other digital means of reaching out to them need to be developed. This is where XpressJobs comes into play (Image Credits: International Career Institute)

Modern advancements such as AI and machine learning stand to greatly benefit job seekers in Sri Lanka while global partnerships such as this strengthen recruitment and address important needs in the global job market.

Google meets XpressJobs

In case you didn’t already know, Google has its own platform for those looking for Jobs. Called Jobs Search, Google aims to connect people with more opportunities. The company powers a smarter job search by pulling in data from across the internet, job matching sites and apps. XpressJobs.lk is now part of this global project. This enables the company to make recruitment an easier, simplified effort through Google Search.

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An example of how Google’s Jobs Search functions (Image Credits: Zegist)

“We’re thrilled to be a startup that collaborates with Google and be among global companies such as LinkedIn and Monster!” said Chathum Henegama, Co-Founder and CEO of XpressJobs.lk. “Being among the top 100 websites Sri Lankans visit, we already get over 35% of our traffic from Google Search. It’s a pretty big deal for us because now we have a much larger audience made up of the billions of Google users who can see our listings.”

An accurate, refined search result

Candidates already use Google to search for jobs. Thanks to machine learning and Artificial Intelligence (AI), this search engine not only shows you relevant findings that match your keyword, but ranks them by the distance to your location, learns about your job search preference, and provides additional filters.

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XpressJobs’s partnership with Google in action

Cloud talent solutions integrated into Jobs Search automatically detect acronyms, understand industry jargon often used by employers in job listings and detect the desired seniority making sure that roles that are far too junior or senior are not incorrectly matched among other things. You don’t have to log in to a particular job site to search for jobs because Google pulls in this data from its partner sites to deliver a refined search result and a better overall user experience.

Market trends in Sri Lanka

Touching on Sri Lanka’s job market, Oshadhie said that the hardest part of recruitment is finding people to do a trade job. “We see a big shortage of skilled labor such as electricians and technicians but young people don’t want to do those, even though the pay is good. Everyone wants a desk job,” says Oshadie.

An increasing trend in young people resorting to driving tuk-tuks (three wheelers) poaches a valuable working force from other much-needed jobs. Recruiters and employers are also frustrated to see graduates who are only paper qualified and do not have practical knowledge of the real world.

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