BBDO Lanka was recognized as one of the most creative agencies in the region once again when it was awarded the ‘Rest of South Asia Creative Agency of the Year – Gold’ award by Campaign Asia-Pacific at its Agency of the Year 2017 awards. The South Asian region awards were announced and presented at a gala dinner held in Mumbai, India last night (5 December).
This is the third time that BBDO Lanka has entered the prestigious competition and been awarded a Rest of South Asia Creative Agency of the Year award. It previously took home the Silver in 2012 and Bronze in 2015.
Santosh Menon, Managing Director – BBDO Lanka explained that “2017 has been a great year for us. We have been recognized with awards, here in Sri Lanka and abroad, for our work on Anchor, Janashakthi Life, and Piramal Glass. Winning Campaign Asia-Pacific’s ‘Rest of South Asia Creative Agency of the Year – Gold’ for our work overall is the icing on the cake. I am proud of the team and looking forward to celebrating this win with them.”
In 2015, BBDO Lanka was named Agency of the Year at its Effie Awards debut in Sri Lanka and this year took home a Gold and Finalist award for its two entries. It was also recognized with a Bronze at the Tangrams Effectiveness Awards at Spikes Asia in Singapore in September this year.
Now in its twenty-fourth year, Campaign Asia-Pacific Agency of the Year awards is the region’s most esteemed Agency of the Year awards, identifying excellence in local markets through five separate regional competitions – Australia/New Zealand, Greater China, Japan/Korea, Southeast Asia and South Asia. The judging panel comprises of senior marketers from key business categories and Campaign editors who look for compelling and inspiring content with a wow-factor that shakes things up and produces excellent business results.
Campaign works closely with the industry to review and refine methodology and judging process to ensure fairness and the results are tabulated by PricewaterhouseCoopers. Entries were open to all media, advertising, creative, digital, PR, independent and specialist agencies from all countries in the Asia-Pacific region. Only work carried out during the period 1 October 2016 to 30 September 2017 was eligible.