The SLIM Brand Excellence Awards is a celebration of brand excellence at national level and rewards the outstanding efforts of outstanding marketers. As the national body of marketing, the Sri Lanka Institute of Marketing (SLIM) encourages strategic and result-oriented thinking in the fields of brand development, sales, advertising and research through events such as the SLIM Brand Excellence Awards, NASCO, the Effies and the People’s Awards.

At the recent SLIM Brand Excellence Awards 2017 held at the BMICH on 20th November 2017 Mobitel, Sri Lanka’s National Mobile Service Provider made their presence known. The company walked away with a Gold award for ‘Service Brand of the Year’. This has helped the company prove that their motto of ‘We Care. Always’ is true and that they put customer service excellence as their priority in the company’s business strategy continuity.


Mobitel receiving the Gold award for ‘Service Brand of the Year’ at the SLIM Brand Excellence Awards 2017

In addition, Mobitel was also awarded one Silver for ‘Online Brand of the Year’ for Mobitel’s mCash and 2 Bronze Awards for ‘CSR Brand of the Year’ and ‘Local Brand of the Year’.

Commenting on the win, CEO of Mobitel, Nalin Perera, said, “We are delighted to be recognised and rewarded on such a prominent forum as SLIM Brand Excellence Awards, where the nation’s best brands congregate. It has enabled us to showcase our brand strengths of Mobitel with much success, making the Mobitel brand even more stronger. To win the Gold for ‘Service Brand of the Year’ is a true measure of our achievement. Mobitel has expanded its offerings beyond the realm of telecommunications alone by foraying into transportation, education, health, security, leisure and mobile money sectors, thereby offering greater value. Our point of difference remains ‘Customer Centricity’, ‘Value Innovation’ and ‘Underlying Care’ as we uphold our ‘We care. Always.’ credo.”

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