Digibrush, one of Sri Lanka’s fastest growing digital media agencies added another laurel to their wreath by bagging an award at the CMO Asia annual awards this year. Their client? Union Bank. As such, Union Bank PLC earned the prestigious Social Media and Digital Marketing Awards 2017 for Best Facebook Campaign at the recently concluded awards in Singapore.
The CMO Asia Awards commemorate the services and performance of individual banking and non-financial institutions and insurance companies within the region against a set criteria of parameters defined for each category by the awarding body.
A look back at history
Union Bank partnered with Digibrush in 2015 who at the time was a pioneer in its field. As a strategy, Digibrush worked towards creating mobile-first content, a combination of both, timeline friendly posts, and social media-based applications that facilitate upsell services. The latter would also act as an online information portal.
The Facebook campaigns helped Union Bank become a growing force within the banking industry and highlighted the great strides it made in the direction of developing technology and customer-driven banking conveniences.
It took Union Bank to new heights
It also enhanced its digital media presence significantly. Identifying the increased efficacy and consumption of video content in the Digital space both Union Bank and Digibrush decided to go for a mix of video and pictorial content to engage the audience. This was paired with Lead Generation campaigns in order to convert users that have shown interest into customers. In the end, all this played a key role in bagging the award at the ceremony organized by CMO Asia in Singapore recently.
Hisham Zulfiqar, Co-Founder of Digibrush explained that “as a team, we have always deliberated creating content-rich strategies while making required adaptations based on each unique digital medium backed by effective content distribution mechanisms; which have been the key to creating successful campaigns.
Hisham further went on to explain that Digibrush consists of an effective mix of brand planners, content creators, designers, VFX artists and experienced PPC specialists who have enabled us to execute campaigns which have received recognition on the international stage. “Since its inception in 2010, Digibrush has evolved into a multi-faceted and resourceful agency with a team of 30 that associates with numerous brands, both big and small ranging from consumer electronics, retail and FMCG industries the likes of Huawei, Singer Sri Lanka, McDonald’s, EGB and EZY Racing, to name but a few.