In order to keep track of customer satisfaction, Softlogic Information Technologies, a subsidiary of Softlogic Holdings PLC, have collaborated with “HappyOrNot’, a customer and employee satisfaction measuring and reporting automated solution.

What is HappyOrNot?

HappyOrNot is essentially an intelligent cloud-based reporting service will allow you to understand the feedback of customers via feedback results. Offering a simple smiley to frownie rating system,  the platform aims to measure your emotions and indicate the satisfaction level of the customers.

The customers can press the button of their choice which best relates to their current experience. The feedback received from these responses can be in turn used see how well Business perform to their service promise. The “Smiley Terminals” capture feedback, which is then analyzed by reporting services and reports based on these are then issued. HappyOrNot has been designed to focus on business segments such as retail, healthcare, transportation, services and human resources, as well as any other industry which pursues customer satisfaction ranks.

HappyOrNot Softlogic

Image Credits: cuinsight

Roshan Rasool, Director/CEO Softlogic Information Technologies explained that “To understand the satisfaction level of any customer is not an easy task especially when they seek a service and product and do not entirely respond with any remark in an instant manner. A terminal such as this will not only entice any customer to try feeding in a remark in a simple way as pressing a button but the businesses that use it will be able to gain vital information which would assist that company and leverage towards achieving their core business goals and improve their company’s outlook as a result.”

There are numerous online survey sites that gather customer feedback but they lack the ability to provide instantaneous feedback. HappyOrNot acts in 3 ways: Measure, Follow and Improve. The 4 Smileys that depict customer preference will listen to customers and employees in all environments, give a full overview of the company’s physical and digital service performance measuring the feedback instantly, on location and online.

HappyOrNot Softlogic

The HappyOrNot Smiley Scale

Finally, it shares the feedback results internally and discusses improvement initiatives which will have further positive impacts on the business success. The innovative way in which smileys are collected and analyzed instantly allows for a speedy result. A few good examples of airports which currently implement the HappyOrNot platform are Dulles International and Reagan National Airports in the USA.

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