The term “Digital” has been making waves in today’s world. Since the dawn of computing, Digital has been seen as a counter part for analog and today has assumed a whole new significance.

The banking sector is an area that can benefit vastly from digital transformation. A bank can use these digital channels to engage with customers, thus enabling a long term and beneficial relationship.

Earlier today Intellect Design Arena Ltd, a digital technology product provider across Banking and Insurance, announced that the Citizens Development Business Finance PLC (CDB) had implemented Intellect’s DIGITAL FACE.


DIGITAL FACE, stylized in that manner is an Omni Channel solution catering to demands of the modern customers. With the implementation of this solution, CDB would now be able to offer digital products for their retail customers. As such, all customers of CDB would be able to enjoy a seamless Omni channel digital experience across the internet and on mobile as well.

Digital Face

The Intellect Digital Face product is on the proprietary Digital Face Tool Kit incorporating a single code base for the channels using CORA (Configure Once Run Anywhere) framework. This enables the financial institutions to launch new products and services across multiple channels and devices in one go with customized segmentation.

Commenting on the implementation, Imdaad Naguib, Sr. Deputy General Manager IT and e-commerce, CDB, Sri Lanka said:

“Our customers are increasingly adapting the digital lifestyle, and their expectations from us have set standards for our digital transformation”.

With Intellect Digital Face implementation, CDB will now be able to provide a highly secured, seamless experience across all channels to customers with 60+ readily available apps. Digital Face empowers CDB to promote right product to right customer at the quickest time, thanks to in built segmentation features. It also gives flexibility to develop product and market at the quickest time possible. CDB will now notably reduce its total cost of ownership (TCO) with unified Digital Channel solutions. With the evolution of technology and increased usage of mobile phones in Sri Lanka, coupled with the Intellect platform, CDB is confident that they are currently in the forefront of digital transformation. This implementation in just four months time helped CDB to establish an edge in the market. The team has done a fabulous job in understanding CDB’s requirements right from beginning to end.”

Rajesh Kuppuswamy, Head – Digital Banking, Intellect Design Area Ltd explained how they are extremely delighted to be a part of CDB’s Digital Transformation journey. He further went on to explain that Intellect’s Digital Face platform provides a beneficial environment for financial institutions like CDB for an Omni channel digital transformation by leveraging CDB’s existing assets. With strong segmentation and personalization driven by a rich repertoire of retail banking apps that integrate easily with the existing technology landscape, they are optimistic that Digital Face will act as a clear differentiator in Digital offerings to its customers.

Srinivisan, President Emerging Markets, Intellect Design Arena, explained that with the Digital Face go live at CDB we are delighted to be the partner for CDB to drive their digital transformation agenda enabling the financial institution with an entirely new and innovative seamless OMNI channel banking experience to their customers. We are also happy to have been successful in expanding our footprint in Sri Lankan market.”

Leave a Reply

Your email address will not be published. Required fields are marked *